THE WHY

The stories brands tell can change the world. This fundamental belief underscores our motivation for creating a tool to help increase the impact of DEI efforts in companies and their brand’s communications.

We've seen brands like Dove be a force for good in redefining perceptions around beauty, and we wanted to aid this process for other brands that are aiming to make a positive impact on the world that surrounds them.

We’ve used our knowledge to build a tool that helps corporations understand how they can better serve marginalized communities. Our platform accomplishes this by analyzing the abundance of public social media data using AI techniques to create actionable and testable recommendations.