The stories brands tell can change the world. This fundamental belief underscores our motivation for creating a tool to help increase the impact of DEI efforts in companies and their brand’s communications.
We've seen brands like Dove be a force for good in redefining perceptions around beauty, and we wanted to aid this process for other brands that are aiming to make a positive impact on the world that surrounds them.
We’ve used our knowledge to build a tool that helps corporations understand how they can better serve marginalized communities. Our platform accomplishes this by analyzing the abundance of public social media data using AI techniques to create actionable and testable recommendations.
The goal of the DEI (Diversity, Equity and Inclusion) Tracker is to use AI like computer vision and NLP to empower brands to uncover insights and make informed decisions against the DEI dimensions of sexual identity, race and ethnicity, gender, age, class, and disability and thus have a positive impact on their communities.
The tool will provide information related to each Brand’s DEI Index, Brand Love, share of voice, share of engagement, average engagement per post, relevance by DEI Dimension.
The DEI Tracker has helped a Fortune 200 and Fortune 10 company materially improve their DEI efforts. By making DEI concepts concrete and trackable, they increased the relevance of over 25 DEI programs, grew organic performance by over 30x against the category, and secured ongoing investment in DEI.